LEIP / MODEL

Lead Economics Model

Estimate directional lead waste and recoverable revenue from your monthly leads, average deal value, current conversion rate, unfollowed lead percentage, and recoverable percentage.

Use a conservative directional model based on a small set of lead and recovery inputs to estimate potential waste and recoverable value.

Directional Model

Lead Economics Model

Enter a few operating assumptions to estimate monthly lead waste, recoverable revenue, and potential annual upside.

Lead Economics Model
Model Inputs
This model uses conservative assumptions based on the lead data you provide.

Average number of leads handled each month.

Average revenue value of a closed deal.

Share of leads that convert into won revenue.

Share of leads that do not get timely follow-up.

Share of lost lead value that could realistically be recovered.

Output
Estimated Monthly Lead Waste
Estimated revenue value leaking each month from unfollowed leads.

$5,250

Output
Recoverable Monthly Revenue
Conservative estimate of revenue that may be recoverable each month.

$1,050

Output
Potential Annual Upside
Directional annualized upside based on the current assumptions.

$12,600

Disclosure
Directional Estimate

This estimate is not a guarantee. It is a directional model based on your input assumptions.

ACCESS

Use LEIP to reduce lead waste.

Use LEIP to reduce unfollowed lead waste and recover more measurable lead value across the lifecycle.